Companies are promised more customers, better leads, and broader visibility in every channel, search engine result, social media reaction, and relevant contacts through influencers. However, you can find success in a completely different direction.
In the light of research and experience, it’s worth turning your attention to the inside of the organization where you can find the company's most essential resources - satisfied and committed employees. Better results are achieved more easily, efficiently, and sustainably by investing in internal communication.
According to a European survey, only 10% of employees are committed to their employer and 70% feel left out of critical information. At the same time, 85% of employees say they are more motivated when receiving regular news from their work community.
The key to internal communication, also called work community communication, is functional execution which can be easily handled by a centralized and purpose-built system.
It must be possible to manage the congestion of messages smoothly in a centralized way, and the recipients of the news must be able to focus on their work and customers. A well-functioning communication system compiles, filters, and targets messages correctly and forwards them to the right people at the right time.
Common communication channels in use are info-TV, screens, intranets, reporting tools, and instant messaging. These messages can be easily centralized in a single application so that content from different applications is read from a single location. For example, content can control production facilities, share information on screens in lobbies and meeting rooms, and deliver news to staff workstations and mobile devices.
A well-functioning internal communication system supports the common goals of personnel, management, sales, marketing, and production. It can also increase the company's success from within - helping its teams and customers succeed.
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Would you like to learn more about internal communication systems and find ways to improve your results with effective work community communication?
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