What’s an internal communication system, and how can it help companies succeed

Companies are promised more customers, better leads, and broader visibility in every channel, search engine result, social media reaction, and relevant contacts through influencers. However, you can find success in a completely different direction.

In the light of research and experience, it’s worth turning your attention to the inside of the organization where you can find the company's most essential resources - satisfied and committed employees. Better results are achieved more easily, efficiently, and sustainably by investing in internal communication.

Internal communication improves work motivation and employee engagement

According to a European survey, only 10% of employees are committed to their employer and 70% feel left out of critical information. At the same time, 85% of employees say they are more motivated when receiving regular news from their work community.

The key to internal communication, also called work community communication, is functional execution which can be easily handled by a centralized and purpose-built system.

It must be possible to manage the congestion of messages smoothly in a centralized way, and the recipients of the news must be able to focus on their work and customers. A well-functioning communication system compiles, filters, and targets messages correctly and forwards them to the right people at the right time.

The ease of technology and the number of platforms is crucial

Common communication channels in use are info-TV, screens, intranets, reporting tools, and instant messaging. These messages can be easily centralized in a single application so that content from different applications is read from a single location. For example, content can control production facilities, share information on screens in lobbies and meeting rooms, and deliver news to staff workstations and mobile devices.

A well-functioning internal communication system supports the common goals of personnel, management, sales, marketing, and production. It can also increase the company's success from within - helping its teams and customers succeed.

Ready to dive in? Book a free demo today.

The characteristics of an excellent internal communication system are:

  • Gathers information from different systems in one place and reduce application-to-application mobility - it takes more than 30 business days per year to navigate between multiple communication programs.
  • Presents information in a visual format - infographics are 30 times more likely to be read than a textual bulletin.
  • Keeps up-to-date key figures always available and controls production - only 6% of companies track daily earnings.
  • Filters and prioritizes messages so employees won’t miss important messages - nearly 70% of employees want only one channel to communicate.
  • Improve occupational safety by monitoring systems in real-time - notifications and alarm systems should be connected directly to the communication system.
  • Improve the customer experience with smooth and understandable guidance - functional and up-to-date signs are vital in creating a positive corporate image.
  • Easy and straightforward to use for the sender and recipient of messages, which reduces the digital load - systems specifically designed for internal communication have been developed with users to meet the required needs.

Would you like to learn more about internal communication systems and find ways to improve your results with effective work community communication?

Feel free to contact us, and we’ll offer a free demo of our cNow platform which you can learn in only 10 minutes.

Share this article